PRIMA

We are PRIMA: Alpine roots, international vision. For over 30 years, we have interpreted hospitality through details, materials, and atmospheres that transform a stay into an experience, and an experience into a lasting memory.

We work alongside hotels and restaurants with a considered and sensitive approach, shaping hospitality languages that express identity, comfort, and care. For us, every element contributes to the story of a place: the perceived quality, the sensoriality of materials, the rhythm of spaces, the way a guest feels.

Our offering brings together wellbeing, design, and craftsmanship. It ranges from premium and natural skincare for hospitality—including our local brand NOT JUST BODYCARE—to sleep solutions by DaunenStep, with duvets and pillows designed to support rest within a longevity-oriented vision of guest wellbeing. It extends to our madeAmano concept, where menus, accessories, and details take shape in our bookbinding atelier through artisanal processes, refined materials, and bespoke design.

Within this approach, quality and sustainability move in parallel. Material selection, durability, process awareness, and a concrete sensitivity to environmental impact are integral to how we design: with responsibility, balance, and long-term perspective.

We design hospitality journeys through details, materials, and atmospheres that give character to spaces and value to the time of a stay.

PRIMA • We are Hospitality Designers